Do colors affect emotions?

When we are in front of the wardrobe, we should think that even in fashion the choice of any color is never casual.

If you open your wardrobe, in fact, at a glance you will notice a certain chromatic preference in your wardrobe; a color that tells everything about your personality without even realizing it and without any randomness.


Over the years a definite psychology has consolidated around the world of colours: the psychology of colour.

What is it?

"The psychology of colors was born because colors can stimulate the mind human arousing particular emotions.In fact, each color has its meaning and its precise connection with a part of the brain that determines specific emotions or moods.
When we observe a colored object, visual perception generates, in fact, real sensations which are physiologically received by the brain and which produce concrete effects on our body and on our psychological attitude, above all influencing our mood."

It is good to know that we human beings associate, unconsciously, an emotion with every colour, based on our personal experiences and the cultural context in which we live.
If we just imagine a world devoid of colors, disorientation will immediately arise in our minds: if the colors disappeared from the objects and environments that surround us, everything would appear confused and indistinguishable.

Do the colors of the clothes speak about us?
If fashion is a language, colors also speak about us and tell others who we are.
When we choose the colors to wear, whether it's a dress or an accessory, are we aware of the power that colors have?
What do we communicate?
It may seem absurd but the right color dress has the ability to give us confidence even on the worst day.

So what do colors communicate?
white communicates an immediate sense of purity, light and perfection
The red recalls emotions such as sensuality and passion as well as giving immediate security.
The yellow color of happiness and joy, expresses joy; the shade to increase productivity at work, as it energizes the mood.
Lorange associated with warmth, ambition, enthusiasm and energy.
The rose always a symbol of tenderness and sweetness.
The purple which instead refers to fantasy and luxury.
The blue is a symbol of productivity and dynamism.
The green which refers to a natural world, immediately giving a sense of peace and tranquility.
The brown is a concrete nuance that indicates safety, stability and reliability.
Multicol or, the unconventional, conveys the desire to escape; if you feel creative, if you don't have to go unnoticed!

It is naturally impossible to generalize and found a universal theory of color psychology.
However, these color-emotion associations are not as simple as they seem, as they seem to change with age.
Culture itself teaches us that colors do not take on the same psychological and symbolic meanings all over the world: red, for example, is considered by the Western world to be the color of love, passion, of sensuality and charm, but some oriental populations associate red with mourning.

Now that we know this we could have even more fun, dressing up in our emotions through colours.
Telling about ourselves by coloring our image, without relying too much on rules and preconceptions.
And you?
Did you know the psychology of color?

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